Showing posts with label Macy's. Show all posts
Showing posts with label Macy's. Show all posts

Tuesday, October 18, 2011

Visual Ethnography of Luxury Vs. Poverty

Macy’s Jewelry Department off Pine Street, Seattle

Jewels are a commodity for the rich, who, according to this view, are rare. The only person in this part of the store is the sales clerk. Tall columns edged with what looks like marble, unique rug pattern, and brightly lit displays signify prestige that seem to only welcome people with higher incomes. Jewelry becomes a representation of status and power.